INFOMEDIATION AND COMPETITIVE ADVANTAGE
IN B2B DIGITAL MARKETPLACES

ANDREA ORDANINI, Bocconi University, Milan
ANNALISA POL, Bocconi University, Milan

INDEX


Linking Digital Platforms to Competitive Advantage in B2b Markets

Information Resources and Value-Chain De-Construction

Infomediation in B2b Marketspaces

Infomediation and Competitive Advantage: the Impact on Strategic Company Resources

Competitive Co-Evolution Phenomenon in B2b Digital Markets

Some Evidence of Infomediation Competitive Roles in European Digital Markets

References


Digital platforms are radically transforming the organisational structure of value chains and the way companies organise their business.
Because they are so complex, b2b networks are mainly involved in this process and new infomediaries are emerging to reorganise company relations.
Apart from several articles, there has been little meaningful debate regarding the driving forces behind these changes.
This paper focuses on the competitive role of these new actors, and provides a conceptual framework which aims to show how these new virtual infomediaries are affecting strategic company resources and reshaping the dynamics of competition.


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